It is now easier than ever for BlueToad publishers to enjoy the benefits of going mobile. BlueToad's mobile solution is publication specific and combines what you expect from your current digital edition with enhancements that take advantage of available mobile platforms.
Apps
Designed for maximum performance on the iPad, iPhone and Droid (available now), BlueToad's publication branded mobile Applications provide BlueToad publishers with the means to monetize their digital content. Each publication App is tailor made for your publication, with custom App icons (for presentation in App Stores and on the user's device) and a customizable loading screen. Downloads and page views (both on- and off-line) are tracked using Thermostats™ Analytics.
Media Deck: BlueToad Apps now contain BlueToad's patent-pending Media Deck technology. The Media Deck allows advertisers to incorporate web content and interactivity into the App simply by inserting a URL into the digital edition. When readers click on the URL, they launch a Media Deck that brings the content into the page - without leaving the App or publication.
Interstitial Ads: Monetize your digital edition through interstitial or transition ads that can be inserted to appear when the reader first opens the digital edition or first visits any page in the digital edition.
Other Features: BlueToad Apps provide your readers with the ability to:
- Download issues and view them offline
- View the latest revisions of your issues hosted online by BlueToad
- Receive news items and new issues via real-time push notifications
- Manage their own personalized bookmarking for issues they view
- View cover thumbs of your current edition and archives
- Read offline-viewable text-only versions of your articles
- Navigate through issue content using built-in links to the page view or text view
- Peruse your publication's advertiser list with links to the page on which the advertisement appears, links to each advertiser's website and email address, and instant dial to each advertiser's phone number (iPhone only)
- View your publication in spread or single page view mode
- Search your publication and share a link to the App
Native Mobile Browser Compatibility
BlueToad digital editions are natively accessible through browsers on various mobile devices, including iPhone, iPad, Android, and Kindle compatible devices.
Kudos
In the short time we've had a BlueToad App in iTunes, we have seen rapid growth in our online readership. The subscription feature allows customers to instantly purchase back issues as well as current issues. This has opened up the markets to international customers, as well as providing us with a vehicle to grow more on the web with new interactive features and bonus videos.H3 Publications
Visit the CoverStand™ Digital Library