Boerne Business Monthly January 2013 : Page 6

arts level of performing arts to our community to that Boerne has to offer. enrich the quality of life 6 Boerne Business Monthly January 2013 n “ “ Gearing Up for Another Great Season Boerne Performing Arts brings a professional B by Bethany heinesh oerne, get ready for another fantastic musical season from Boerne Performing Arts, an organization that knows how to put on a good show –the dancing-in-your-seat, toe-tapping, unforgettable kind. For the 2013 concert series, there will be three incredible public performances, provided by internationally-acclaimed superstar talent. These seasoned performers are at the top of their game in the performing arts world and know how to bring the house down. Drumline, The 5 Browns and Celtic Nights will hit the Boerne stage this winter for three separate shows, each of which is likely to sell out. “The auditorium is more than 70 percent sold out for all performances,” said Boerne Performing Arts Chairperson Carol Schultz. “Once again, Greg and Sue Talford, our artistic directors, have compiled an exciting and varied group of performers for the 2013 season. If you plan to attend any one of these three performances, I recommend buying tickets now.” Boerne Performing Arts Artistic Directors Greg Talford and wife Sue, married 25 years, are big believers in providing educational opportunities to introduce local youth to the arts. The couple is largely responsible for the formation of the organization and its subsequent success. “We want to introduce cultures, different types of music and performance productions that

Arts

Bethany Heinesh

Gearing Up for Another Great Season

“Boerne Performing Arts brings a professional level of performing arts to our community to enrich the quality of life that Boerne has to offer.

Boerne, get ready for another fantastic musical season from Boerne Performing Arts, an organization that knows how to put on a good show –the dancing-inyour- seat, toe-tapping, unforgettable kind.

For the 2013 concert series, there will be three incredible public performances, provided by internationally-acclaimed superstar talent. These seasoned performers are at the top of their game in the performing arts world and know how to bring the house down. Drumline, The 5 Browns and Celtic Nights will hit the Boerne stage this winter for three separate shows, each of which is likely to sell out.

“The auditorium is more than 70 percent sold out for all performances,” said Boerne Performing Arts Chairperson Carol Schultz. “Once again, Greg and Sue Talford, our artistic directors, have compiled an exciting and varied group of performers for the 2013 season. If you plan to attend any one of these three performances, I recommend buying tickets now.”

Boerne Performing Arts Artistic Directors Greg Talford and wife Sue, married 25 years, are big believers in providing educational opportunities to introduce local youth to the arts. The couple is largely responsible for the formation of the organization and its subsequent success.

“We want to introduce cultures, different types of music and performance productions that Will excite, energize, and be appreciated by our Boerne audiences. Our biggest thrill is watching a student outreach program presented by one of our visiting artists, and seeing 1,000 children intensely focused on the performance, thoroughly engaged for the one-hour show,” says Sue. “We have enjoyed working with the members of the Boerne community with their positive outlook, vision, enthusiasm, and high standards for the quality of life in Boerne.”

Sue says the arts in general are an integral part of every society. “There is not a culture in the world that does not have music,” she says. “Boerne Performing Arts brings a professional level of performing arts to our community to enrich the quality of life that Boerne has to offer. These performances are for people of all ages.”

According to Schultz, locals once had to look solely to San Antonio to receive the cultural enrichment provided by these types of performances. “But, Boerne Performing Arts is in full bloom now and that is no longer the case,” she says.
“Having three totally sold out performances last year speaks to the craving our residents have for quality performing arts. The community has demonstrated a desire to reach beyond their Texas and U.S. borders to learn about different cultures.”

Schultz says Boerne Performing Arts wouldn’t be the success it has become with out the vision of the Talfords, coupled with tremendous support from the business community. Local business owners and organizations have either become sponsors, give in-kind donations or participate in special advertising promotions.

“I feel businesses have done this because they see the economic impact Boerne Performing Arts has on the community,” Sue said. “We house all of the artists in local hotels, many for two or more nights. In fact, an estimated 125 hotel rooms alone will be booked in Boerne just for the artists. Plus, we bring folks into town who dine at local restaurants and shop at our fine stores before or after the shows.Many also stay the night at one of the many exceptional lodging locales we have here.”

Sue also thinks from a business perspective, Boerne Performing Arts is good for the local economy. “When new businesses are looking to locate here and bring employees, they are surprised to learn such a small town has such an active arts community. We like to say we are a small town with big events,” she said.

Now….about those upcoming 2013 performances. If you saw the movie Drumline, you should know the production Drumline Live is based on the film and not only includes drumming, but singing and dancing as well. Drumline Live is showing Wednesday, January 30th.

Schultz says, “Middle and high school band students will love this performance. It’s interactive. The performers sometimes take the show from the stage into the audience. It’s one you don’t want to miss.”

The 5 Browns will perform Saturday, February 9th. They are comprised of five brothers and sisters who all graduated from the Juilliard School of Music in piano performance. They now travel with five of their very own Steinway grand pianos. The 5 Browns have been featured on television and play a wide variety of music, as well as interact with the audience.

“If you’re thinking two hours of classical piano music, think again. When you think of The 5 Browns, remember TAO!” Schultz says enthusiastically. “Then, the season will be rounded out on Saturday, February 23rd by our friends from Ireland– Celtic Nights. Boerne is their very first stop on their North American tour.

How about that?! There will be lots of wonderful Irish dancing, singing, fiddling and piping. All shows begin at 7:30 p.m. at the Boerne Champion auditorium,” Schultz said.

Sue says quality and variety are the two key essential requirements for selecting the artists who come to Boerne –and it’s no small feat to get first-class talent to perform in a city with less than ten traffic lights.

“It is a challenge to juggle the schedules of world-class performing artists,” Sue says. “In Texas, the major venues are Houston, Dallas, Austin and San Antonio. Once those cities have their performing arts schedules set, we try to work with the talents’ agents to include Boerne in their Texas tours. Fortunately, Boerne ISD works with us on the dates for these events to provide us the Boerne-Champion auditorium, as many times there is only one open date in the artists’ schedules.”

The Talfords, along with an entire team of committed volunteers, dedicated supporters and generous financial donors, believe the people of Boerne have a continued desire to broaden their cultural and musical horizons. Sue says for Boerne Performing Arts to thrive, it is necessary for their fundraising committee to raise funds through sponsorships, donations, and grants.

“In order for us to maintain the current presenting level, ticket sales alone will not support the continuation of these programs. In addition to artist fees, there are production fees, marketing fees to promote the concerts and a myriad of other costs associated with presenting world-class artists.”

The all-inclusive ticket prices of $30-$40-$50 for Boerne Performing Arts’ events are a bargain when you compare what these visiting artists charge for their shows in other venues. The value of purchasing a threeconcert series ticket package affords an additional 16 percent to 20 percent savings for concertgoers.

“For the total package, a night at a Boerne Performing Arts event will offer you the opportunity to see a world-class performance in a state-ofthe- art auditorium, with no parking fees, and an easy drive in our small town setting,” Schultz says. “If that’s not enough, a portion of each ticket sold goes to providing an outreach program by these artists to local school children, at no cost to the students, so you are making a donation to the youth of our community.”

Boerne Performing Arts operates as a 501c3 non-profit organization, staffed by a 16-member volunteer committee. Donations, sponsorships, and in-kind giving are all tax-deductible contributions for business owners.In addition, a portion of your sponsorship/donation may include tickets, concert program advertising, and marketing opportunities for your business, which means you can see a great show and receive a tax deduction.

Boerne Performing Arts would like to give a special thanks to: Boerne Convention & Visitors Bureau, Kendall County Economic Development Corporation, Boerne Independent School District, Hill Country Council for the Arts and the Greater Boerne Chamber of Commerce. Initial support in the form of sponsorships was received from: Kronkosky Charitable Foundation, The GVTC Foundation, Hearts Home Acoustics, Cordillera Ranch, The Boerne Star, GVTC, and in 2013, Authentic Custom Homes, Sonora Bank, Morningside Ministries, JR Mooney Galleries, Texas Commission on the Arts, and National Endowment of the Arts will be added to the list as contributors this year.

www.boerneperformingarts.com

Read the full article at http://bluetoad.com/article/Arts/1280652/141714/article.html.

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