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Dividend Spring 2013 : Page 14

quote/unquote “Social media has always been a double-edged sword.” “Steve Jobs never would have let this happen.” PUNEET MANCHANDA, Isadore and Leon Winkelman Professor of Retail Marketing and chair of marketing, on the hacking of the Jeep and Burger King Twitter accounts. —The Detroit News , Feb. 20, 2013 GERALD MEYERS, adjunct professor of management and organizations, on perception problems facing Apple in the wake of glitches with its Maps app. —NBCNews.com, Sept. 28, 2012 “The incoherence in the taxation of capital income has serious economic consequences.” JOEL SLEMROD, Paul W. McCracken Collegiate Professor of Business Economics and Public Policy, on tax code incentives that favor debt financing over equity. —Bloomberg Businessweek , Oct. 22, 2012 “I don’t think people were expecting the young-adults provision to have such a noticeable effect.” TOM BUCHMUELLER, Waldo O. Hildebrand Professor of Risk Management and Insurance and professor and chair of business economics and public policy, on the decline in the number of Americans without health insurance. —Bloomberg Businessweek , Sept. 12, 2012 “For me, real business heroes are executives who maintain corporate success in such a way that they don’t have to make headlines — and they certainly don’t make headlines for doing unethical things.” PAULA CAPRONI, lecturer of management and organizations, who was the subject of the “10 Questions” feature. —Financial Times “Women at Business School” blog, Dec. 10, 2012 If a person writes about a decision problem, as opposed to simply thinking about it, she develops greater confidence in the correctness of the decision. FRANK YATES, professor of marketing and professor of psychology, on how to assuage doubt behind big life decisions such as marriage. —The New York Times “Well” blog, Jan. 21, 2013 “It’s not a question of being lied to. It’s a question of do you want to be lied to.” ARADHNA KRISHNA, Dwight F. Benton Professor of Marketing, on vanity marketing, in which marketers re-label large-size clothes as smaller sizes. —NPR’s “Morning Edition,” Sept. 26, 2012 “He finally had the courage to acknowledge the words ‘climate change.’” “Most Americans don’t bother to save much ... so small changes will quickly change behavior.” ANDY HOFFMAN, Holcim (U.S.) Professor of Sustainable Enterprise, professor of management and organizations, and director of the Erb Institute for Global Sustainable Enterprise, on President Obama’s inauguration day pledge to address climate change in his second term. —Associated Press, Jan. 22, 2013 JERRY DAVIS, Wilbur K. Pierpont Collegiate Professor of Management and professor of management and organizations, on how the reinstatement of the payroll tax will affect discretionary spending. —Bloomberg Businessweek , Jan. 14, 2013 We are never going to solve our problems in the U.S. without the involvement of business.” ALISON DAVIS-BLAKE, Edward J. Frey Dean and Stephen M. Ross Professor of Business, on the importance of broad-based, global business education. —Financial Times , Jan. 28, 2013 14 DIVIDEND SPRING 2013

Thought in Action // quote/unqoute

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