Quirks Marketing Research Review February 2017 : Page 1

For marketing research and insights professionals EXPANDING YOUR PALETTE: LOOK BEYOND THE PRIMARIES WHEN STAFFING YOUR INSIGHTS DEPARTMENT PLUS 40 years, 40 MR lessons learned A proposal for a new research typology Curating the 21st century purchase journey Quirk’s Event supplement ADVERTI SING SECTI ON 8 Top Brand Research Companies Quirk’s Marketing Research Review February 2017 Volume XXXI Number 2 www.quirks.com

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