Quirks Marketing Research Review February 2017 : Page 62

8 Top Branding Research Companies SPECIAL ADVERTISING SECTION ••• special advertising section 8 TOP BRANDING RESEARCH COMPANIES Every brand wants to win over consumers, but their minds, attitudes and preferences are constantly changing. If you’re looking to keep your brand up-to-date with consumers, a branding research company can help. With the right branding research company, you can guarantee your brand stays relevant with consumers’ needs and expectations. These companies can help you understand the mind of the consumer and assist with any and all decision-making that will affect your brand performance. Branding research can help narrow down and pinpoint the right audience for your brand and give you the tools to develop brand experiences that are targeted to them. Worried about the competition? Don’t be! A branding research company can help you stand out among your competitors and ensure that your brand comes out on top. And as your brand is exposed and out in the world with consumers, these companies will help keep your brand performance going strong so you can continue meeting consumer expectations. So if you need a research company that can improve your brand image or continue to keep it relevant, contact one of these companies. Ameritest/CY Research Founded 1989 | 41 employees Chuck Young, CEO quirks.com/articles/2017/20170233.aspx 62 Quirk’s Marketing Research Review // February 2017 Ameritest’s data-driven insights assess both the visual and verbal territories that a brand can own, ways to tell the brand’s story and how to bring that story to life. We know that a brand is a collection of memories built by the con-sumer. Through our patented process, we determine what message consumers are receiving, what brand memories they’re building and if those align with the brand’s intended communication. We help brands find opportunities that are a natural fit, where they can www.quirks.com

8 Top Branding Research Companies

••• special advertising section

8 Top BRANDING Research

Companies

Every brand wants to win over consumers, but their minds, attitudes and preferences are constantly changing. If you’re looking to keep your brand up-to-date with consumers, a branding research company can help.
With the right branding research company, you can guarantee your brand stays relevant with consumers’ needs and expectations. These companies can help you understand the mind of the consumer and assist with any and all decision-making that will affect your brand performance. Branding research can help narrow down and pinpoint the right audience for your brand and give you the tools to develop brand experiences that are targeted to them. Worried about the competition? Don’t be! A branding research company can help you stand out among your competitors and ensure that your brand comes out on top. And as your brand is exposed and out in the world with consumers, these companies will help keep your brand performance going strong so you can continue meeting consumer expectations. So if you need a research company that can improve your brand image or continue to keep it relevant, contact one of these companies.



Ameritest/CY Research

Founded 1989 | 41 employees

Chuck Young, CEO



Ameritest’s data-driven insights assess both the visual and verbal territories that a brand can own, ways to tell the brand’s story and how to bring that story to life. We know that a brand is a collection of memories built by the consumer. Through our patented process, we determine what message consumers are receiving, what brand memories they’re building and if those align with the brand’s intended communication. We help brands find opportunities that are a natural fit, where they can stretch and help them avoid pushing too far. And, our methodology doesn’t box in the creative.

Phone 505-856-0763

www.ameritest.com



Campos Inc.
Founded 1986 | 30 employees
A.J. Drexler, CEO



As a market research and strategy firm, Campos Inc. delivers expertise in brand planning and strategy that’s rooted in a deep understanding of clients’ customers. Our seasoned market researchers work collaboratively with brand planners and strategists, making us uniquely equipped to support clients throughout the brand discovery and development process. We’re well-versed in established and emerging research techniques and our brand strategists bring considerable experience across a wide range of categories, companies and business challenges. From the discovery of compelling insights to the development of differentiated brand platforms, we are a full-service solution for your brand research and strategy needs.  

Phone 412-471-8484

campos.com



The Dieringer Research Group Inc.

Founded 1974 | 82 employees

Lanie Johnson, CEO



The Dieringer Research Group (the DRG) is a marketing research and consulting firm that turns market intelligence into opportunities. For over 40 years, we’ve been gathering intelligence customized to our clients’ needs that empowers them to make smart decisions and grow their business. We believe that to steer a brand toward continued growth, marketers need to monitor their brand health and understand the role their brand plays in consumers’ hearts and minds. Through our brand research, we identify opportunities to help businesses increase awareness, differentiate themselves in a crowded market, build their reputation and attract more customers.

Phone 888-432-5220

www.thedrg.com/brandresearch



Isobar Marketing Intelligence

(formerly Copernicus and Forbes Consulting Group)

Founded 2016 | 50+ employees

Ivan Rocabado, VP, Client Partner



We are Isobar Marketing Intelligence – a practice area of Isobar, a first-in-class global digital agency helping brands fully understand their consumers in ways never before possible. We do this by bringing together emotional, behavioral and cognitive sciences which, when combined with the creative talents of our agency, generate profound insights and inspire unique strategies and solutions. We are recognized for our segmentation and emotional testing approaches. We operate as a full-service marketing consulting and research firm with offices in Boston, Lexington (MA), Westport (CT), New York and Chicago.

Phone 617-449-4490

isobarmarketingintelligence.com



NameQuest Inc.

Founded 1984

John Hoeppner, President



NameQuest is the first and most experienced company dedicated solely to verbal brand name development and research worldwide. The NameQuest Verbal DNA methodology is the most advanced and validated process of brand name development and research for products, services and companies. NameQuest’s proprietary methodology is the world’s only practice to apply data mining and research norms as a part of the process. “The goal of effective brand naming is to choose a product name that reflects and fits the customers’ needs so precisely that the name sells the product.” - John Hoeppner, President, NameQuest Inc. - Affiliate Offices Worldwide

Phone 480-488-9660

www.namequest.com



Phoenix Marketing International

Founded 1999 | 150 employees

Allen R. DeCotiis, Ph.D., CEO



Phoenix Marketing International helps clients improve their branding and communications, create and refine the products and services which they deliver and validate the delivery on those commitments. Our proprietary AdPi® and BrandPi® platforms serve as frameworks to understand advertising performance and brand health in your category. Related historical ad performance norms (nearly 3 million of cross-category/cross-channel creative evaluations), along with predictive models and advanced analytics bring clarity to decision-making and positively impact bottom lines. Research is reborn every day at Phoenix, always pushing the industry by applying new approaches, tools and techniques - resulting in faster, more disruptive insights.

Phone 845-876-8228

phoenixmi.com/solution/communications-brand



RTi Research

Founded 1979 | 55 employees

David Rothstein, CEO



RTi helps turn insight into action. We are an innovative, global full-service market research and brand strategy agency and for more than three decades, our clients have counted on us to connect the dots, tell the story and influence action. We are an AMA Gold Top 50 company and a Connecticut Top Workplace. Clients come to RTi seeking higher level involvement, more insightful thinking and extraordinarily attentive service; they stay because we deliver – we support their success. For more on how to leverage your brand for growth, please download our e-book on brand extensions at rtiresearch.com/ebook-signup.

Phone 203-324-2420

www.rtiresearch.com



SSI (Survey Sampling International)

Founded 1977 | 4,000+ employees

Chris Fanning, President and CEO
 


SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 4,000+ employees serve more than 3,000 clients worldwide. 

Phone 203-567-7200

www.surveysampling.com 

Read the full article at http://bluetoad.com/article/8+Top+Branding+Research+Companies/2700126/379852/article.html.

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