Quirks Marketing Research Review March 2017 : Page 1

For marketing research and insights professionals RESHAPING PRIMARY MARKET RESEARCH FOR THE EVOLVING HEALTH CARE LANDSCAPE PLUS Examining the impact of high-priced cancer drugs Laddering aids understanding of coordinated care Multi-measurement approaches for brand health Segmentation helps find patients, prescribers for new pharma product ADVERTI SING SECTI ON 22 Top Sensory Research Companies Quirk’s Marketing Research Review March 2017 Volume XXXI Number 3 www.quirks.com

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