Quirks Marketing Research Review April 2017 : Page 1

For marketing research and insights professionals GETTING A GRIP HOW THE YMCA USED JOURNEY-MAPPING TO BOOST MEMBER RETENTION PLUS Strategies for optimizing B2B survey research How to drive decisions with customer-choice insights Why marketing should own pricing ADVERTI SING SECTI ON 13 Top Mobile Research Companies Quirk’s Marketing Research Review April 2017 Volume XXXI Number 4 www.quirks.com

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