Techniques Magazine Techniques April 2011 : Page 32

REVAMPING CTE’S IMAGE : Repositioned and Rebranded for the FutuRe By CHRISTOPHER yOUNG W hile they say a diamond is forever, the mean-ing behind this coveted gemstone is now a little different. For the first time in nearly 20 years, DECA enhanced its mission statement, guiding principles and visual collateral to reflect the progressing edu -cational system and changing demands of the economy. Some things, however, remain the same—the organization’s affinity to its symbolic diamond and its commitment to helping teachers prepare students for college and careers. Founded as the Distributive Education Clubs of America in 1946, the organiza-tion adopted the tagline, “an association of marketing students,” and dropped its acronym in 1991 as distributive education programs began to evolve into marketing education programs. Today, DECA pre-pares emerging leaders and entrepreneurs 32 Techniques April 2011 www.acteonline.org

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