Boerne Business Monthly November 2011 : Page 14

feature photo by Pritchett Photography pictured: Cathie Meadows, Carol schultz, Doris Perez, Sue Talford & Greg Talford Expanding Boerne’s Cultural Life Vienna Boys Choir O n by lauren stumberg Bowfire nly a short time ago, if someone had told you that you could attend world-class performing arts events right here in Boerne you probably would have thought they were dreaming. Well, that dream has become a reality through the formation of the new Boerne Performing Arts committee. A sub-committee of the Hill Country Council for the Arts, Boerne Performing Arts is adding yet another feather in Boerne’s cap by bringing the world of performing arts to our community. The commit-tee’s goal is to provide a wide range of the highest quality national and international caliber performing artists/companies and to promulgate arts education through numerous outreach programs as well. The committee was formed as a result of last year’s overwhelming support of perfor-mances here in Boerne, which were presented by the Kerrville Performing Arts Society. These performances were Mariachi los Camperos di Nato Cano, Neil Berg’s 101 Years of Broadway and Doc Severinsen and the San Miguel Five . For this upcoming year, Boerne Performing 14 Boerne Business Monthly november 2011

Feature

Lauren Stumberg

Expanding Boerne’s Cultural Life

Only a short time ago, if someone had told you that you could attend world-class performing arts events right here in Boerne you probably would have thought they were dreaming. Well, that dream has become a reality through the formation of the new Boerne Performing Arts committee.

A sub-committee of the Hill Country Council for the Arts, Boerne Performing Arts is adding yet another feather in Boerne’s cap by bringing the world of performing arts to our community. The committee’s goal is to provide a wide range of the highest quality national and international caliber performing artists/companies and to promulgate arts education through numerous outreach programs as well.

The committee was formed as a result of last year’s overwhelming support of performances here in Boerne, which were presented by the Kerrville Performing Arts Society. These performances were Mariachi los Camperos di Nato Cano, Neil Berg’s 101 Years of Broadway and Doc Severinsen and the San Miguel Five. For this upcoming year, Boerne Performing Arts will be presenting their 2012 Inaugural Festival of the Performing Arts which will include performances by the Vienna Boys Choir, TAO: The Art of the Drum and Bowfire. This 14- member committee is comprised of a good mix of community leaders. “With such a great variety we can’t help but find success,” said Doris Perez, president of the Hill Country Council for the Arts. Boerne Performing Arts committee members include Carol Schultz – Chairperson, Cathie Meadows – Vice-Chair, Dan Rogers – Vice-Chair, Melissa Milton, Greg Talford, Sue Talford, Doris Perez, Kevin Arnott, John Benedict, Lynn Richter, Wendy Little, Dayna Cartwright, Melissa Milton and Rob Ziegler.

In addition to having a well-rounded committee, Boerne Performing Arts has gained the support of several important local organizations. They are currently working with Boerne Independent School District, Greater Boerne Area Chamber of Commerce, Kendall County Economic Development Corporation, and the City of Boerne/Convention and Visitors Bureau in a community collaboration working towards the success of a professional performing arts organization right here in our hometown.

Held at the Champion High School auditorium, these performances are great for any age. “Attending the performances is a fantastic way to bring your family together, this is something that you can all mutually enjoy,” states Greg Talford, Artistic Director for Boerne Performing Arts. According to Doris Perez, “Another great thing about using the Champion High School auditorium is that it gets the tax payers into the facility so they can see how truly amazing it is.” Sue Talford, BPA Marketing/Publicity, added, “As a testament to this, after last year’s performances Doc Severinsen’s soundman wanted to meet with Dr. John Kelly, BISD superintendent at the time, to tell him what a tremendous facility we have and how impressed he was with it! People may have a certain preconceived notion in regards to a high school auditorium, but that is definitely not the case here.”

As far as the actual performances go, BPA Artistic Director Greg Talford says that he tries to get a good variety when planning which acts will be available. According to Talford, “Supporting all the events is important. Rather than just picking the one that you think you will like the best, if you attend each of the performances it can make next year possible and we can continue to provide Boerne with this cultural experience year after year.”

There are other benefits to bringing these performances to our city as well. Having worldrenowned acts in our community can be appealing attractions for new businesses that might be thinking about coming to the area.

These high-caliber performances also bring in tourists. People will come for the show, but stay to shop, eat and experience Boerne. Last year over 80 hotel rooms were booked for the three events. The scope of concert attendance for the 2010-2011 season throughout the Texas Hill Country included people from Boerne, Kerrville, Fredericksburg, Bandera, Pipe Creek, Johnson City, Marble Falls, Seguin, Canyon Lake, Bulverde, Spring Branch, Mason, New Braunfels and Bergheim. Not to mention that 20% of the tickets were sold to concertgoers from San Antonio. In addition to San Antonio, Texas cities represented at each concert ranged from San Angelo to Waco, Austin to Houston and Alice. There were even concertgoers from Massachusetts, Florida, Oklahoma, Louisiana, Colorado and Illinois!

Another fun fact that shows the Hill Country’s desire for these types of cultural performances is that attendance figures for the final event of the 2010-2011 season, Doc Severinsen and the San Miguel Five, were the same as his performance at Jones Hall in Houston which was held just one night prior to the Boerne performances! In addition, CD sales for Doc Severinsen were greater in Boerne than in Houston.

Along with providing these events for the community, Boerne Performing Arts will also make the performances available to students of Boerne and the surrounding communities. Through sponsorships, patron donations, grants and ticket sales these students will be able to experience the joy of a live performance completely free of charge. The projected outreach activities for 2012 include two one-hour student concerts, each to be attended by 1,000 local students. Also, there will be pre-concert preludes and art galleries presented by Boerne ISD students. “These performances for the students are motivational experiences. Some students may attend and realize that this is something they could be interested being involved in. It might just cause a spark to go off inside of them,” says Perez.

Boerne Performing Arts’ commitment to the students is based on a belief that a broad range of performing arts is critical to education. They feel that there is a responsibility to plant the seed and cultivate the audiences and artists of tomorrow.

The goal of the Boerne Performing Arts committee is to contribute to the cultural life of our community. Their efforts, in turn, will add another piece to the puzzle of what makes Boerne’s quality of life so grand.

Ticket reservations begin november 1st for last year’s season ticket holders, new season ticket holders and sponsorships. Individual performance tickets will go on sale December 7th. Get your reservation form at the Greater Boerne Area Chamber of Commerce, Kendall County economic Development Corporation or at www.BoernePerformingArts.com.

Read the full article at http://bluetoad.com/article/Feature/886370/88048/article.html.

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