NTEN Change Issue Five: March 2012 : Page 3
WeLcOMe by ANNALIESE HOEHLING social web presence? Preventing future problems in these areas is why your or-ganization needs a social media policy, and Idealware’s Chris Bernard docu-ments how three organizations devel-When we were planning this issue, way back at the end oped policies . Speaking of the future, please take of 2011, we were thinking about 2012 as the future and decided that a great way tackle the first issue of 2012 just a moment to answer our quick survey about how you make your would be, well, to think about the future. organization heard —we’ll be sharing the results in an article in the next issue. What can nonprofits expect in 2012? What can nonprofits And, of course, you won’t want to miss all the regular do to plan for the future? What are nonprofits afraid of in columns NTEN:Change readers have come to love, pus more. 2012? How can nonprofits harness the technology available If you found your way to this journal on the web to them today in new ways for tomorrow’s work? These or from a friend and want to learn more and subscribe types of questions were the starting points for many of the (for free!), please visit us online here: articles you’ll find in this issue. http://nten.org/NTENChange. In our feature article from Idealware and MAP for Nonprofits, Laura Quinn and Amy Wagner provide guid-Annaliese Hoehling, Publications 2 ance and examples for addressing your current program-Director, NTEN, annaliese@nten.org 3 matic and community needs with the technology you may 1 4 From already have at your fingertips. You can see their sugges-Outcomes discover NteN: Change to Impact tions in practice in the accompanying case study. discover a wealth of While you may have already seen the 2012 Nonprofit valuable information for Communications Report released earlier this year, nonprofit leaders chances are you hadn’t considered the 5 Communications O Read Online: Bookmark this Myths that Executive Directors Believe yet, which Kivi page in your browser now! Leroux Miller addresses in our second feature article— O Download & Print: Find the button to download busting these myths may change your strategic communi-the issue to PDF, or use the button to print up! cations plans for 2012. O Access on Your Mobile: Open the url on your smart-When you think about the future, do you worry about po-phone or mobile device—use “zoom” mode to help with tential legal ramifications resulting from your organization’s readability! frOM The edITOr DIY NON PROFIT iple ways staff an ince ntive to ask. to do so. One way see how is to give I recomme man your nd crea over a give y email addresse s your orga ting a contest to n nization can game of colle time period. Ever yone likes collect ization invo cting email addresse to win, so make a lved. s and get your entir You shou e organ-ld also advertise ter at even the availabili ts. At your ty of your register if event, ask they wou new people whe ld like to n they chec slet-be added k-in or to your ema Add a Join il list. Mailing List My Mailing List box: Mak I’m often e the aske it appears box a key feature on your webs Join My donors, supp d questions abou prominen Through t how to tly on just ite orters and search engi build an you may members about ever so that ne queries, ple may put to commun email list of land on y page. you neve email cam together the best your r icate ensu know site. Addi res that to. While looking and paigns ever where peo-ng the box people to , most com have an oppo no matter how a to every receive them without a permissio pelling visito rtunity to page Fortunate n-ba , your mes join your r finds you, he or she ly, there are list. sages can sed list of will maintain a number Link to your go unse your ema of simple signup il contact your orga ways to build en. site, put list so you nization links to sign page: Going beyo and can reac covets the supporter nd your emails you up for your s and mem most: your h the people send and accounts. newsletter web-bers. in the signa loyal dono in the tures rs, of your staff Ask in pers email on: When Promote into your your upco donors or nonprofit ming issu social med mem or es of your you askin ia: g for their attend one of your bers come newslett out the door for your mail Another way to email addr ers via events, are FEATURE ing list ing mailing ess? asset. Why without asking is is to provide get people to sign on equivalen Letting them walk not ask? up a teaser for A quick “Wan your Twitter, Face t to losing an upcom-book, and a valuable t to know newslette LinkedIn acco r” with a link more about Topic to join. X? Sign up unts. to your signu for our p page will compel peop le There are mult TECHNO LOGY GROWIN G YOUR EMAIL LI ST A bird’s eye sector give view of the nonprofit s us a two-only: inpu dimension ts al money and and outputs. Raising view spending mon deeper, how ever, we wou ey. If we dug there has ld see that been whether nonp a shift in emphasis on rofit programs making a are really difference. NTEN: CHANG E DECEM BER 2011 PAGE 29 Plus: A Case Study provided by Greenligh Nonprofit ts for Success NTEN: CHANGE DECEMBE By Julie Mac alik ClICk tHe tHe PAge bAr tO tO stOP lIsten tO tHe PODC lIstenIng) Ast (AnD . sIMPl y turn n The CTK Educati onal Seri Elizabeth es work of Finn as she dive non s als to ans profit and tech n wer com terms and help plex que increase nonpro thei fi In this epis r capacity thro Gavin Mur ode, Deborah ug and pres phy. Gavin Mur go phy is ident of services firm ded Annkissam, icat ven orga nization ed to helpin technolo s with thei gy. r op Annkiss beginni am has grow ng n 50 clients in 2007, and has stead spent his in a dozen stat worke es. Mr. career con M organiza tions, with sulting to a wi develop a focus ing syst on des ems for human nonpro services fit h organiza tions. Answer s candid are delivered and info in askDeb rmative 5 minu ora materia h episodes and tone. Fin ls at ww oth w.commu er educ nitytec h.n NTEN : CHAN askDeb orah Po is HIPA A and Affect Ho My Or ga R 2011 PAGE 5 GE DECE MBER 2011 PA NTEN: CHANGE MARCH 2012 PAGE 3
From the Editor
Annaliese Hoehling
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