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Jackson Magazine 2014 March : Page 2

Editor’s LEttEr Celebrating the Best of Jackson n Jackson, just as any other community, there are all kinds of businesses. Fortunately, there are few in the “bad” category (although we all have encountered these); many fall into the “adequate” and “good” categories. It’s also harder to find a great business, however; and those businesses earn tremendous loyalty from their customers. Many business books have delved into detail on how to take a business that is merely good (or even just adequate) and transform it into something amazing. This year, as we reveal our annual look at the businesses that readers have selected as the Best in their category, it’s clear what these winners have done to make themselves great. In addition to doing the big things well – a good product, knowledgeable staff, strong advertising or marketing, community involvement – these owners and managers also have a good grasp of the little things. Those small details – which really have a big impact on how a customer views the business, include regular customer communication (through social media, email, newsletters, email, even letters through snail mail), returning calls promptly, and knowing the customer by name. Businesses I frequent usually know me not because I’ve introduced myself, but because they March 2014 u Volume 23 u No. 03 I have taken the time to learn about me. As you read through the stories of the 10 Best of Jackson winners, you’ll notice this over and over. We also did something new this year. Our cover story highlights Mat’s Café, which was the top vote getter in the Best of the Taste. That category came from the Taste of Jackson, a Midtown Association event held last August at the Michigan Theater. The theater was packed with people who came to sample the cuisine from nearly 20 local eateries. Attendees cast their votes for their favorites, and the top five vote getters made it onto our ballot. It was a great event that showcased a variety of local restaurants. Do you have a category you’d like to see in next year’s Best of Jackson? You’ll always see food and drink establishments on the list – that’s where people have the strongest opinions – but we’re always looking for new ideas. Let us know – we take suggestions throughout the year. P ublisher /e meritus Gloria J. Michaels P ublisher Robert J. Michaels e ditor Bonnie Gretzner s enior d esigner Jeanette Stull P hotograPhy Jeanette Stull o Perations m anager Lisa Schweizer s ales Tim Rilett C ontributing W riters Linda Hass Nancy Miller e ditorial a dvisory b oard Mindy Bradish-Orta, Paul Buchholz, Josh Burgett, Ted Christoff, Phil Curtis, William Deary, Jeff Dillon, Sue Goldsen, Phil Hoffman, Kirk Mercer, Steve Shotwell, Bob Simmons, Bob Smith, Karyn Updike, John Waldron and Leslie Youngdahl Jackson Publishing Company m ailing a ddress P.O. Box 1467, Jackson, MI 49204 s hiPPing a ddress 515 S. West Ave. Jackson, MI 49203 P hone : 517-783-2637 F ax : 517-783-1288 Bonnie Gretzner Jackson Magazine (ISSN 1087-1322) is published every month by Jackson Publishing Co. Reproduction without the written permission of the publisher is strictly prohibited. All advertisements and copy are subject to the approval of the publisher. Advertisers assume all liability for content of advertisements printed and all claims arising therefrom against the publisher. The publisher reserves the right to reject any advertising which, in the publisher’s sole opinion, does not meet the policies or standards of the publication. All rights reserved. 2 u March 2014 /

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