Automated Builder November 2009 : Page 20

AB Carlson's Column Your Internet Advantages; Inventors, Arise! Others, Get Moving! By Don O. Carlson, Editor and Publisher As you now are aware on your computer screen is the second edition of Automated Builder At Home and Automated Builder In-Plant. Let’s review what this means: 1. Among the distinctive advantages of having your AB maga- zine on the Internet is that it can be printed immediately from your computer or by your friends or relatives. In short you’ll always have a hard copy to look at if that is what you want. 2. If you are the subject of a feature article, news release or an advertising purchaser, your message is circling the globe. Accord- ing to the experts the text on the Internet version of AB can be translated into about 87 different languages. 3. If you happen to be advertising a product that fits Automated Builder At Home and Automated Builder In-Plant you may be in both editions if you wish at no extra cost. By example, not very many multi-blade component cutters will be in a homeowner’s wood shop but pneumatic nailing tools and fasteners can be in both. 4. One of the big advantages of running advertising on the In- ternet is that it gives you the option of showing your inquiries an actual video depicting the wonders of your product. If you have a wall panel machine it allows you to show the person inquiring exactly how it works via video, Power Point or a slide show. 5. Beginning with the January edition you will be able to access a single page easier than is available now. While the computer shows spreads you can enlarge the areas you wish to see more clearly by zooming in and magnifying. There also will be other mechanical changes in January to facilitate your readership. 6. All current editions of AB will be archived on the Internet in the event you need go back to review or to refresh your memory on a past article or ad. There will be indexes to help you do so. Time for Inventors to Shine It is almost an American idiom that during down-times in the American economy inventors tend to crawl out of their cubicles and come up with new ideas which seem to invariably develop into profi table products which make life easier for all. We were happy to learn that while attendance was down there were about seven new participants at the BCMC Show in Phoe- nix. Several companies have come up with outstanding new ideas and others are to be reckoned with. It would not hurt your future to suggest to all of your employ- ees that whether they’re working full-time or not at all this may be a great time to come to you with ideas which they believe would make the business run better, smoother, cheaper, faster and with value added. While people tend to become mentally negative during down-turns in our economy, everyone must remember that - - as Calvin Coolidge put it - - “Persistence and determination alone are omnipotent.” There is Good News Among the good news items breaking recently are the following: The National Association of Home Builders along with Na- 20 tional Association of Realtors came up with a brainy full-page ad in USA Today and stated the following: “Extending and expanding the home buyer tax credit will: • Create 350,000 new jobs. • Inject more than $28 billion into the U.S. economy. • Generate $12 billion in additional tax revenue. • Congress, help put America back to work.” Home sales in the month of September went up 9.4% and that represents a 24% increase from the bottom in January. Nationwide, sales rose to a seasonally adjusted annual rate of 5.57 million new homes and it was the strongest month for new home sales in four years. Also, according to the National Association of Realtors pending home sales in September hit a record rising 6.1% over August and 21% higher than September ’08. The Congress apparently has agreed to extend the $8,000 tax credit for fi rst time home buyers and also is discussing whether to allow a $6,500 tax credit for existing home owners who want to buy a new house and who have lived in their present home for fi ve years or longer. Some say the $8,000 tax credit probably will be extended into April or June 2010. AB feels it should run up to August 1st at the minimum. Congress also voted to enlarge the size of loans that mortgage buyers Fannie Mae and Freddie Mac may buy up to $729,750 to the end of 2010. Those limits otherwise would shrink to $625,500 on January 1st. This will allow the industry to get some of the higher priced homes off the market making room for new home purchases. Finally, while mortgage rates on a 30-year loan rose to slightly over 5%, they’re still considered sufficiently affordable to keep the home buying trend functioning. Big Ben Bernanke, head of the Federal Reserve Board, pre- dicted several months ago that the nation’s recession will come to a halt in the third quarter this year. He was right. We All Need to Get Moving There’s nothing on earth that will accelerate the sale of homes like the home builder climbing out of his easy chair and getting out on the road to make sales. That road may consist of personal calls, newspaper and magazine advertising, radio commercials, television commercials, Internet advertising or good old direct mail which functions as well as any sales arrow and maybe better. The American home is the American Dream. Luckily with every month that passes there are new products that you can inject into a new home to make it even more attractive to Mr. and Mrs. Jones. Many of these products appear in the pages of Automated Builder every month. There’s no reason why your quiver is not fi lled with sales making arrows when you ignite your sales campaign. The economy is waking up and it is your efforts alone that will enhance growing your share. NOVEMBER 2009

AB Carlson's Column

Don O. Carlson,

Your Internet Advantages; Inventors, Arise! Others, Get Moving! As you now are aware on your computer screen is the second edition of Automated Builder At Home and Automated Builder In-Plant. Let’s review what this means: 1. Among the distinctive advantages of having your AB magazine on the Internet is that it can be printed immediately from your computer or by your friends or relatives. In short you’ll always have a hard copy to look at if that is what you want. 2. If you are the subject of a feature article, news release or an advertising purchaser, your message is circling the globe. According to the experts the text on the Internet version of AB can be translated into about 87 different languages. 3. If you happen to be advertising a product that fi ts Automated Builder At Home and Automated Builder In-Plant you may be in both editions if you wish at no extra cost. By example, not very many multi-blade component cutters will be in a homeowner’s wood shop but pneumatic nailing tools and fasteners can be in both. 4. One of the big advantages of running advertising on the Internet is that it gives you the option of showing your inquiries an actual video depicting the wonders of your product. If you have a wall panel machine it allows you to show the person inquiring exactly how it works via video, Power Point or a slide show. 5. Beginning with the January edition you will be able to access a single page easier than is available now. While the computer shows spreads you can enlarge the areas you wish to see more clearly by zooming in and magnifying. There also will be other mechanical changes in January to facilitate your readership. 6. All current editions of AB will be archived on the Internet in the event you need go back to review or to refresh your memory on a past article or ad. There will be indexes to help you do so. Time for Inventors to Shine It is almost an American idiom that during down-times in the American economy inventors tend to crawl out of their cubicles and come up with new ideas which seem to invariably develop into profi table products which make life easier for all. We were happy to learn that while attendance was down there were about seven new participants at the BCMC Show in Phoenix. Several companies have come up with outstanding new ideas and others are to be reckoned with. It would not hurt your future to suggest to all of your employees that whether they’re working full-time or not at all this may be a great time to come to you with ideas which they believe would make the business run better, smoother, cheaper, faster and with value added. While people tend to become mentally negative during down-turns in our economy, everyone must remember that - - as Calvin Coolidge put it - - “Persistence and determination alone are omnipotent.” There is Good News Among the good news items breaking recently are the following: The National Association of Home Builders along with National Association of Realtors came up with a brainy full-page ad in USA Today and stated the following: “Extending and expanding the home buyer tax credit will: • Create 350,000 new jobs. • Inject more than $28 billion into the U.S. economy. • Generate $12 billion in additional tax revenue. • Congress, help put America back to work.” Home sales in the month of September went up 9.4% and that represents a 24% increase from the bottom in January. Nationwide, sales rose to a seasonally adjusted annual rate of 5. 57 million new homes and it was the strongest month for new home sales in four years. Also, according to the National Association of Realtors pending home sales in September hit a record rising 6.1% over August and 21% higher than September ’08. The Congress apparently has agreed to extend the $8,000 tax credit for fi rst time home buyers and also is discussing whether to allow a $6,500 tax credit for existing home owners who want to buy a new house and who have lived in their present home for fi ve years or longer. Some say the $8,000 tax credit probably will be extended into April or June 2010. AB feels it should run up to August 1st at the minimum. Congress also voted to enlarge the size of loans that mortgage buyers Fannie Mae and Freddie Mac may buy up to $729,750 to the end of 2010. Those limits otherwise would shrink to $625,500 on January 1st. This will allow the industry to get some of the higher priced homes off the market making room for new home purchases. Finally, while mortgage rates on a 30-year loan rose to slightly over 5%, they’re still considered suffi ciently affordable to keep the home buying trend functioning. Big Ben Bernanke, head of the Federal Reserve Board, predicted several months ago that the nation’s recession will come to a halt in the third quarter this year. He was right. We All Need to Get Moving There’s nothing on earth that will accelerate the sale of homes like the home builder climbing out of his easy chair and getting out on the road to make sales. That road may consist of personal calls, newspaper and magazine advertising, radio commercials, television commercials, Internet advertising or good old direct mail which functions as well as any sales arrow and maybe better. The American home is the American Dream. Luckily with every month that passes there are new products that you can inject into a new home to make it even more attractive to Mr. and Mrs. Jones. Many of these products appear in the pages of Automated Builder every month. There’s no reason why your quiver is not fi lled with sales making arrows when you ignite your sales campaign. The economy is waking up and it is your efforts alone that will enhance growing your share.

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