PRI Magazine October 2010 : Page 4

THE FINAL COUNTDOWN BEGINS!!! Producing the annual PERFORMANCE RACING INDUSTRY Trade Show encom-passes thousands of elements all of which are designed to offer outstanding cus-tomer service for all the exhibitors as well as for the thousands of attending buyers. It takes a lot of work by many talented people in our PRI offi ces who are now on the job at full speed for “your” 23rd Annual PERFORMANCE RACING INDUSTRY Trade Show at the beautiful Orange County Convention Center, December 9. It is some-what like launching a rocket, and when the “fi nal countdown” occurs, everyone is ready for ignition and then liftoff. Here we go with our COUNTDOWN: Nine…Our qualifi ed and energized receptionist Ashley Vigil now arrives at the office one half hour early (7:30am PST) to direct the massive amount of incoming calls. Eight…Linda Reedy and Anna Ochoa are making hundreds of outgoing preregis-tration calls contacting retail buyers, engine builders, distributors, professional race teams, performance marine, and car builders. These calls are being made so we can eliminate the long lines on site at the Registration counters and attendees will be able to go directly into the hall without delay. Seven…Editor John Kilroy is working night and day preparing the editorial content for the BIG November Special Show Issue that features all the Exhibitor Listings and will be jammed packed with advertising as well as meaningful, on-target, must-read feature articles. Six…Judy Kean, Francisque Savinien, Reed Morales, Eric Jurado, Jeff Swoboda and Danny Kirby are now working “double time” coordinating the massive project of gathering advertising for the November issue AND continuing to find exhibit locations for companies wanting to exhibit at the PRI Trade Show. Their hard work is paying off as we are proud to feature 85 new exhibitors for the 2010 PRI Trade Show. Five…Our Trade Show Manager Karin Davidson along with the help of Nicole Harless, Tammy Naylor, and Shaylee Ross are hard at work coordinating the impor-tant production elements that include attendee registration, shuttle system (making sure the Bud Beer will be cold), placement of all the directional signage, Exhibitor Reception, management seminars, and Grand Opening Breakfast. Four…Brianne Hawkins and Michelle Gaston have been really on fi re of late han-dling all the incoming requests for reserving hotel rooms and to make sure our exhib-itors and attendees are well taken care of. The new lower rates offered by all the hotels have stimulated a ton of calls and requests for rooms. Three…Creative Director Rob Hiner has been doing double duty lately as he is making sure the BIG November Show Issue will be put together and printed on time. Rob, and Ken Charity, are coordinating the technical aspect of the Map Your Show virtual floorplan at www.performanceracing.com, which allows attendees to go online to the PRI fl oorplan and be able to plan their shopping tour of the Show. Two…Arianna Maugeri, Juliana Schmode and Francisque Savinien are prepar-ing for another strong contingent of international buyers from 67 countries. Our International Lounge will again be open for business all three show days. One…Everyone is working in synchronized fashion to make sure ALL the elements will be in place for the thousands of attendees when the doors open at the Orange County Convention Center at 9:30 a.m. on December 9th. ZERO…See you in Orlando!!! MAGAZINE Steve Lewis EDITORIAL ———————————————————————————— PUBLISHER: ———————————————————————————— ASSOCIATE PUBLISHER/EDITOR: John Kilroy — JohnK@performanceracing.com MANAGING EDITOR: Meredith Kaplan Burns — MeredithB@performanceracing.com SENIOR EDITORS: Virginia DeMoss, Karen Zurvalec, Greg Zyla ASSISTANT EDITOR: Christen D’Alessandro — ChristenD@performanceracing.com CONTRIBUTORS: Ilona French, Andy Heintzelman, John F. Katz, Bill Sessa ADVERTISING ———————————————————————————— TEAM SALES MANAGER: Francisque Savinien — FrancisqueS@performanceracing.com SENIOR SALES AND MARKETING MANAGERS: Judy Kean — JudyK@performanceracing.com Reed Morales — ReedM@performanceracing.com SALES AND MARKETING MANAGERS: Eric Jurado — EricJ@performanceracing.com Danny Kirby — DannyK@performanceracing.com Jeff Swoboda — JeffS@performanceracing.com DIRECTOR OF INTERNATIONAL SALES AND MARKETING: Francisque Savinien — FrancisqueS@performanceracing.com EUROPEAN & MIDDLE EASTERN BUSINESS DEVELOPMENT MANAGER: Arianna Maugeri — AriannaM@performanceracing.com JAPANESE & SOUTH PACIFIC BUSINESS DEVELOPMENT MANAGER: Shigeki Tajima — Shige@performanceracing.com INTERNATIONAL BUSINESS DEVELOPMENT MANAGER: Juliana Barreto Schmode—JulianaS@performanceracing.com SALES DEVELOPMENT: Neysa Cabudol — NeysaC@performanceracing.com Brianna Wells — BriannaW@performanceracing.com PRODUCTION ———————————————————————————— PRODUCTION MANAGER: Laura Vukich — LauraV@performanceracing.com ASSISTANT PRODUCTION MANAGER: Heidi Bandisch — HeidiB@performanceracing.com ART ———————————————————————————— CREATIVE DIRECTOR: Rob Hiner — RobH@performanceracing.com SENIOR ART DIRECTOR: Ken Charity — KenC@performanceracing.com ART DIRECTORS: Scott Crawford — ScottC@performanceracing.com Joe Hernandez — JoeH@performanceracing.com Nancy Herrera — NancyH@performanceracing.com PHOTOGRAPHERS: Ken Brown, Meredith Kaplan Burns, Scott Crawford, Bob Eberhardt, Steve Essig, Drew Hierwarter, Rob Hiner, Eric Hylton, Glen Kendall, John Kilroy, John Lee, Alex Melli, Mike Sampson CIRCULATION ———————————————————————————— CIRCULATION DIRECTOR/BUYERS GUIDE MANAGER: Heidi Bandisch — HeidiB@performanceracing.com FOR SUBSCRPTION INFORMATION, TRADE SHOW AND OTHER MEMBERS OF THE PRI TEAM, PLEASE TURN TO PAGE 130. LAGUNA COAST PUBLISHING INC. Publisher of Performance Racing Industry Producer of Performance Racing Industry Trade Show Steve Lewis Publisher 4 Performance Racing Industry (ISSN 1045 3024) is published monthly in the interest of the growth and development of the racing market, consisting of manufacturers, retailers, and racing participants, by Laguna Coast Publishing Inc., 31706 South Coast Hwy., Laguna Beach, CA 92651, 949/499-5413, Fax 949/499-0410. Periodicals Postage paid at Laguna Beach, CA 92651, and additional mailing offices. Postmaster: Send address change to Performance Racing Industry, P.O. Box 9327, Laguna Beach, CA 92652. No part of this magazine may be reproduced without written consent of the publisher who is not responsible for the unsolicited material. Performance Racing Industry is sent to the retailers, distributors, manufacturers, and racing participants within the United States. Subscriptions: Domestic $30 per year; foreign surface mail $50. “Performance Racing Industry” is a trademark owned exclusively by Laguna Coast Publishing Corp. © 2010 Laguna Coast Publishing Inc. All rights reserved. Printed in U.S.A. PM # 40702022, Return Undeliverable Canadian Addresses to: Station A, PO Box 54, Windsor, ON N9A 6J5. Email: cpcreturns@wdsmail.com Performance Racing Industry | October 2010

Publisher

Steve Lewis

THE FINAL COUNTDOWN BEGINS!!! Producing the annual PERFORMANCE RACING INDUSTRY Trade Show encompasses thousands of elements all of which are designed to offer outstanding customer service for all the exhibitors as well as for the thousands of attending buyers. It takes a lot of work by many talented people in our PRI offices who are now on the job at full speed for “your” 23rd Annual PERFORMANCE RACING INDUSTRY Trade Show at the beautiful Orange County Convention Center, December 9. It is somewhat like launching a rocket, and when the “final countdown” occurs, everyone is ready for ignition and then liftoff. Here we go with our COUNTDOWN: Nine…Our qualified and energized receptionist Ashley Vigil now arrives at the office one half hour early (7:30am PST) to direct the massive amount of incoming calls. Eight…Linda Reedy and Anna Ochoa are making hundreds of outgoing preregistration calls contacting retail buyers, engine builders, distributors, professional race teams, performance marine, and car builders. These calls are being made so we can eliminate the long lines on site at the Registration counters and attendees will be able to go directly into the hall without delay. Seven…Editor John Kilroy is working night and day preparing the editorial content for the BIG November Special Show Issue that features all the Exhibitor Listings and will be jammed packed with advertising as well as meaningful, on-target, must-read feature articles. Six…Judy Kean, Francisque Savinien, Reed Morales, Eric Jurado, Jeff Swoboda and Danny Kirby are now working “double time” coordinating the massive project of gathering advertising for the November issue AND continuing to find exhibit locations for companies wanting to exhibit at the PRI Trade Show. Their hard work is paying off as we are proud to feature 85 new exhibitors for the 2010 PRI Trade Show. Five…Our Trade Show Manager Karin Davidson along with the help of Nicole Harless, Tammy Naylor, and Shaylee Ross are hard at work coordinating the important production elements that include attendee registration, shuttle system (making sure the Bud Beer will be cold), placement of all the directional signage, Exhibitor Reception, management seminars, and Grand Opening Breakfast. Four…Brianne Hawkins and Michelle Gaston have been really on fire of late handling all the incoming requests for reserving hotel rooms and to make sure our exhibitors and attendees are well taken care of. The new lower rates offered by all the hotels have stimulated a ton of calls and requests for rooms. Three…Creative Director Rob Hiner has been doing double duty lately as he is making sure the BIG November Show Issue will be put together and printed on time. Rob, and Ken Charity, are coordinating the technical aspect of the Map Your Show virtual floorplan at www.performanceracing.com, which allows attendees to go online to the PRI floorplan and be able to plan their shopping tour of the Show. Two…Arianna Maugeri, Juliana Schmode and Francisque Savinien are preparing for another strong contingent of international buyers from 67 countries. Our International Lounge will again be open for business all three show days. One…Everyone is working in synchronized fashion to make sure ALL the elements will be in place for the thousands of attendees when the doors open at the Orange County Convention Center at 9:30 a.m. on December 9th. ZERO…See you in Orlando!!!

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