NTEN Change Issue One: March 2011 : Page 36
DIY NONPROFIT TECHNOLOGY FIVE TIPS TO MANAGE YOUR PROFESSIONAL AND PERSONAL BRAND IN SOCIAL MEDIA Decide your goals for communicating in social media. Consider your personal goals and those for the organization you work for. Where do these goals meet and how do they differ? How you use social media can help your contacts connect both to you and the organization, while also demonstrating your understanding about how to use these tools pro-fessionally. name as a domain? Beyond consistency, it is good to claim your name before someone else does. Be yourself—and let your personality shine. What adjectives do you hope co-workers and friends would use to describe you? Are you snarky and feisty or deliberate and reserved? Knowing these attributes can help guide the content you write and how frequently you post. And if you are not sure how much time can you spend, enter into new tools lightly. Better to do one or two things well then let your presence lapse. 4 1 Draft a personal positioning statement for yourself. What ‘big idea’ should come to mind when people hear or see your name? What are you passionate about and what makes you unique? Who are you are trying to reach? 2 3 5 Be honest about your affiliations and con-nections. Whether you are the executive director or social media strategist for your nonprofit, know that others will see you as a representative of your organization’s brand. If you are worried about this association, make a disclaimer in your profile or posts. You should also review your organization’s social media guidelines or help create them. Write a personal positioning statement: I am a <quali-fying adjectives> <noun> in <niche topic> for <audience>. Make it easy for peers and friends to find you. Have you set a vanity URL for your Facebook and LinkedIn profiles? Do you include your organization in your Twitter handle? Do you own your FARRA TROMPETER BIG DUCK NTEN: CHANGE · MARCH 2011 · PAGE 36
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