NTEN Change Issue Two: June 2011 : Page 3
weLCoMe by ANNALIESE HOEHLING video, you’ll learn about Facebook for Volunteer Management, Email statistics and benchmarks, considerations for selecting a Donor Database, how to pro-vide open channels for your community, When NTEN began its work in 2001, technology in most how to deal with errant organizational nonprofits was managed by Information Technology (IT) posts on the social web, how to diversify your tech staff, and more. You’ll also hear professionals. Over the last five years, however, nonprofit leaders discussing out-of-technology has spread into every area of nonprofit work, control technology projects in their own from communications to program delivery. words, and community responses to articles from our first issue. If you found your way to this journal The NTEN community reflects the diversification of non-on the web or from a friend and want to learn more and profit job roles that rely on technology to achieve their or-subscribe (for free!), please visit us online here: ganizational goals: while IT Staff still make up a large http://nten.org/NTENChange. proportion of our nonprofit technology community (20%), Annaliese Hoehling, Publications these days, an even greater percentage of our members TIPS TO BUILD DIVERS Director, NTEN, annaliese@nten.org (24%) work in marketing and fundraising positions, and TEAMS E TECH 28% of NTEN’s individual members play a leadership role in their organizations, with 10% being the CEO. Vi d e o S t o r y te l l i n g Discover NTEN: Change for You r Cause This journal both documents and provides guidance for Discover a wealth of the expanding role of technology in our nonprofit work. As valuable information for a nonprofit leader, you probably want both examples of how nonprofit leaders other nonprofits apply technology to their work, as well as O Read Online: Bookmark this clear tips and direction for bringing technology into your page in your browser now! planning and strategy. In this issue, we highlight the value O Download & Print: Find the button to download of digital media, particularly video, for achieving fundrais-the issue to PDF, or use the button to print up! ing, advocacy, and community-building organizational O Access on Your Mobile: Open the url on your smart-goals. You’ll find both examples and considerations for pro-phone or mobile device—use “zoom” mode to help with ducing and using video for your nonprofit. readability! In addition to lessons from and inspiration for using frOM The edITOr NONPR LEADER OFIT TECHNOL SH I P C H O EAT SHE GY ET: NONPR O F I T LE ADERSH IP CHEA T SHEE T ec s diversity ommunities. Un erving many SHOW ME THE WO in an org is not always re fortunately, flected USi an R pa N r L D : ization’s ticularly Nonprof s o l u t i o n i t s t i re l e s s l y f i g h s to the t facing ou o u g h e st t f o r d i v e r s r wo r l d w h i l e p r o b l e m s CASE STU DY BY C H R IS BERN ARD, ID EALWA RE ment, c o izing,” mmunications sh ministr e said. “We a a based h tive voluntee e r of indiv re in New Yor k id coming uals who are r them. W in here, and it e have a and pe lot of ac op have w le who want c to g hole sc d it H broade NTEN i o :C n survivo o include pr school hools ned the A N GE of J U f N u E ll ofessio rs of ha 2 -im proj 0 t com 11 rang e GE 4 8 PA na te mestic In add ect for a day.” violenc violence, and l counseling e of services to victi e, sexu service differen portun ition to the d AVP s ms al a s i t i many a till relies on v ssault, and H for survivors and of one-durations. So ties, AVP offe ffer of IV s o r d new. A 125 different lunteers for a -related viol do-untee ay events a y me choose to s volu en ring a f nd e n v ew day ar, while oth volunte retain v while it emp olunteers eac umber of task ce. “We’r ers are saw h o l s in help m lunteers, it’s oys several m year, half of —as all we’v e very lucky w eek. found F eet its v ethods them e i t h h a our vol d a very t oluntee aceboo “We’v Joyce untee posi k to be o attract and r a good said Su e had a certain needs. teer co Li, the organ tive experien rs,” she way to e ce iz a o nator. “ Yacka, AVP’s mount of suc engagin rdinator, said ation’s local o .” ce gr I r g s cessful think one of ants and com ss using Faceb them a people throu he coordina ganizer , is th munica te ook,” b g t service the diversity e things for encour out safety, an h different a s all th us, whe ions coordi-s, advoc of thing c a d t g i c e o o s n l p s le eople t re we’r acy, out s we’re egories o “like” cts names an and e re re o d AVP on and tha f things, I fee ach. There’s s cruiting for— suc-Faceb num d l som o many t’s c differen irect Yacka ontributed to ething will AT-A-“We’r ook. t interac said Faceboo our success. appeal to ever cat-differen e trying NEw Y GLANCE ” t with v yone, k t : o oluntee has enabled AVP. “We m methods,” ANTi-rk CiTY rs to pr t o V omote he organizat follow-stly do in “They ProjE ioLENCE opport t h ro u g can vol CT unities ion to h, bu had unteer O 20 F to help s in a lot u ull-Tim of diffe throug ccess re e Staff O 2,53 h Fac rent ar B y M i ch a e 8 Face eas: de l Ho f f m a n She ag ebook.” book velop-a n d D a n ny fans a s s e s s m re e d w i t h Y Al p e r t , S ee ent tha 3 Commun sity of t the ications op ens the portunities b NTEN: CH appeal ANGE JU N E 201 1 to pot PA G E 1 2 s G FACE FEATURE o n t e c h t t a f f s t r u c t u re book , (ANd k e a m s. T E o ATT EP) NE The Ne w rACT w Al o lys founde York City P o U a n Kapin r t A t i L ner at V n d NTE , R a len of anti in 1980 as a r -Vio c mpai e d C r a j -LGBT e n ErS ect w g nd P F o on a un violenc acti W to der a All-vol n ei o o s om f ghb e. un e n or W h ho staff, th teer run unti T e o c o h d inciden l1 e it offer organization 984, with the ts ed t also ad NTEN : CHA N GE JUNE 201 1 PA NTEN: CHANGE JUNE 2011 PAGE 3
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