Inside the Envelope and Label Spring 2011 : Page 2
Innovation at Work for You Bringing the future into the present. We’ve been doing it since we opened our doors for business in 1908. When George F. Moss Sr. pioneered a way to create envelopes fl at before folding, he knew the success of Western States hinged upon forward thinking. Why are future innovations such an integral part of our business? Staying ahead of the curve helps us help you and your customers run smarter, more profi table businesses. That’s why we’re pleased to share some of our latest technologies with you in this feature… IMb Deadline on Hold enough to do rush jobs and short runs without sacrifi cing color accuracy or quality. Ink Mixing Meets the Future We recently added a revolutionary ink-mixing machine that sets a new standard in accurate, high-quality, eco-friendly color printing. The Rexon Color Point Advanced Ink Dispense technology represents the next major change in the way ink is mixed and distributed here at Western States. Its ink-blending technology and color capacity is unmatched in the industry. It provides an easier, more cost-effective way to give maximum color possibilities with an eco-friendly, ink-recycling capability. It’s fl exible Looking Forward in Label Production The label market is moving towards shorter runs with more variation capabilities. We’ll help you and your customers meet this demand with our newest digital label press. It’s equipped with award-winning workfl ow capabilities, easily deliver outstanding 4 color reproduction. It handles web widths up to 9" and prints up to 8.3", this digital system also eliminates the need for pre-printing most substrates. In February of 2011, USPS management reversed an earlier decision that an Intelligent Mail™ barcode (IMb) would be required to claim automation discounts on all letters and fl ats after May 2011. There is no announced future implementation date. In a recent news release, Postmaster General Patrick R. Donahoe said “We heard concerns that we were moving too fast on discontinuing POSTNET coding, and we will continue to offer the automation prices for mail with POSTNET barcodes beyond May 2011.” Instead of a carrot-and-stick approach to IMb implementation, the USPS is abandoning the stick. While you and your customers breathe a sigh of relief with no conversion deadline, please continue to pursue IMb implementation. Why? Future enhancements to mailing technologies will be built around the IMb. The richness of information and usable data generated by the IMb creates more value for the mailer. That is something you use to sell the value of mail to your customers. In fact, Donahoe emphasized the value of Intelligent Mail and noted that so far more than 41 billion pieces of mail have been processed using IMb. We’ve created Your Intelligent Mail™ Survival Guide to help implement this barcode on your mailings and mailings you produce for your customers. Request your copy of the Intelligent Mail Survival Guide via the reply card and we will be happy to send it to you. Features For Your Benefi t Our three innovations help you provide more for your customers and earn more for your business: New Ink Mixer • Perfect for short runs and rush jobs. • Time and cost savings with immediate, highly accurate color repetition. • No waste or overmakes for color, thanks to an effi cient and touchless production environment. • Reduces environmental impact and saves on VOC and ISO reporting and disposal costs. New Digital Label Press • Perfect for short runs of labels, tags, tickets and forms. • Provides low running costs, the production advantages of color UV inks and the fl exibility of inkjet technology. • Yields exceptional durability without the need for over varnish. • A low cost, high quality alternative for 4-color, dual-sided printing, as well as printing on pre-printed or pre-die-cut rolls. New Envelope Press • Perfect for larger, 2-color runs. • Offers high quality, two-color offset printing at speeds of 25,000 (two-sided) to 50,000 (one-sided) envelopes per hour. • Sheet sizes range from 3 ¼" x 5" to 18" x 15 ¼." Tomorrow’s Envelopes Today We’ve made super strides in envelope production, thanks to our new Super Jet Plus XL from Halm Industries. This press creates maximum quality 2-color envelopes at maximum speeds of up to 50,000 envelopes per hour! This press has a decentralizing aligner section, dual feeders and a bottom feeder for large envelopes and pockets. Notice to Our Customers About a New Postal Promotion The postal service has announced the 2011 Mobile Barcode Promotion. Its goal is to build awareness of mobile technology and demonstate to mailers how mobile barcodes can increase the value of mail. The promtion will give mailers an up front 3% discount on Standard and First Class Mail letters and fl ats. Mailers paying non-profi t prices are excluded. It will run between July 1, 2011 and August 31, 2011. All companies, including mail service providers, who use a permit imprint and submit their mailing documentation electronically are eligible to participate. The fi nal okay for the 2011 Mobile Barcode Promotion will come from the PRC (Postal Regulatory Commission) no later than May 27, 2011. The allowable 2D or QR codes must be used for marketing purposes. There are other requirements for eligibility, but this may be the Postal Service's most creative and user-friendly promotion to date. For FAQ's, and to learn more about this QR promotion, visit http://1.usa.gov/ribbs . For more information about the use of QR codes see our website at: http://bit.ly/wsqrcodes . 2
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