Inside the Envelope and Label Spring 2011 : Page 3
Less is More… The Rewards of Recycling One great way your business can be more environmental is through a recycling program. Here are some basic tips for getting started: Find a coordinator. Designate a person who’ll oversee the entire recycling operation and serve as a key resource for everyone in your business. Audit what gets pitched. Conducting a waste audit is a smart fi rst step so you can see just how much you’re wasting and what type of impact you can have through recycling. It also helps you determine what types of recyclers you’ll need to work with. Get the thumbs up. You need buy-in from the owners/managers in your company to get this program off the ground and keep in running successfully. The results from your audit will help you promote and garner support for your recycling program. Practice prevention. Before you focus on recycling, see if there are ways you can reduce waste fi rst. In addition to environmental benefi ts, waste prevention saves money. Socially Speaking… We’re proud to be a featured participant in the new Social Media Field Guide , “A Resource for Graphic Communicators” published by the Printing Industries of America. This handy resource helps printers understand social media and gives a not-too-technical approach for customer engagement and strategy. Written by Julie Shaffer and Mary Garnett, this guide covers the fundamentals of social media so that any member of the graphic communications industry can take advantage of these new tools. “This guide provides essential infor-mation about a valuable medium for helping our customers increase their bottom line. We’re thrilled to be a part of it,” says Steve Brocker, VP of sales and marketing at Western States. To learn more, go to westernstatesenvelope.com and click on “About us” and “Press Releases.” To order your Social Media Field Guide , go to: www.printing.org/news/9325. In the Know… Notable Recognition in Our Industry We’re proud of the exposure and accolades we’ve recently received in the industry. This wouldn’t be possible without the growing relationships we have with customers like you—thanks for making us successful! · Flexo Narrow Web Labels and Wraps , Rolled Products/Pressure Sensitive Robinson Memorial Health Care Self-Mailing Label. Print Professional Magazine: We’re a featured company in this publication’s February 20, 2011 issue. The article focuses on custom label and tag products. Members of our label team were also pictured on the front cover. To read the article in its entirety, go to: printprofessionalmag.com . International Gallery Awards: This December, we received fi ve International Gallery Awards, (two Gold, two Silver and one Bronze) for the following products from the International Association of Printing House Craftsmen (IAPHC): · Gold Awards for our new Western States Sample Book Binder and the Translucent Silver printed Freedom Concerts Envelope. · Silver Awards for the plastic bottle Color Tile label and the plastic see-through Excelsior Springs Water Bottle. · Bronze Award for our Color Tile plastic bottle label. Recycling Rewards at Western States We started our recycling program in 2008 by recycling eight products. To-date, we keep a total of 14 items in recycling bins and out of landfi lls. In fact, we’ve saved at least 65 tons of waste since we started recycling. We’ve also eliminated the need for a dumpster to collect our scrap wood, which saves us an additional $2,800 per year. Plus we cut our shredded waste cost in half and have converted this waste into recyclable chip and mix bails and boxes. So far, this chip and mix recycling has earned us $31,804 in the fi rst quarter of 2011, up more than 3x from the $9,247 in Q1 2008 we earned before our chip/mix recycling! For more details on implementing a recycling program, go to the EPA’s site at: http://www.epa.gov under “Learn the Issues: Waste.” Staples Envelope Supplier of the Year: This past February, Staples Print Solutions (SPS) named Western States its Envelope Supplier of the Year for 2010. The Award was presented at the SPS National Sales Meeting in Orlando, Florida in front of 350 sales associates and over 200 purchasing and company executives by Maggie Witt, SPS Director of Procurement. Staples lists over 30 companies as envelope suppliers. Congratulations to all employees for helping to make Western States number one! Steve Brocker, Greg Retzer and Chris Neumann from Western States attended the meeting. PEAK Awards: For the last 3 years, Western States has won a Grand PEAK (Printing Excellence and Knowledge) Award for labels. Awards are given in a wide variety of categories, and the labels category is where we have excelled. The Grand PEAK Award is given to the best in each category for the year. This is a nationwide contest sponsored by the Printing Services Distribution Association (PSDA). BREAKING NEWS! We've recently been notifi ed that we've won three additional PEAK Awards for 2011. Of our submissions, we won a Grand Award in Envelope Mailers, a Grand Award in Labels, and an Award of Excellence in Labels. This marks 4 consecutive years with Grand PEAK Awards in labels! A special thanks to all of our customers who have helped to make this possible. Printing Industries of Wisconsin Awards: This April, we received six Best of Division Excellence Awards for: · Stationery Packages (4 or more colors) 6 x 9 booklet envelope showing Delta Waterfowl and the Hope for all Nations envelope. · Single Promotional Self-Mailer The Convertible Mailer for Breckridge Landscaping and Wayne & Baxter Furniture. · Flexo Narrow Web Labels and Wraps, Rolled Products/Pressure Sensitive Large multi-functional Jax label. 3
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