Inside the Envelope and Label Spring 2011 : Page 4
In Our Product Spotlight fi rst-served basis and will be discontinued without notice when suffi cient testimonial and empirical data is accumulated. Check with your sales representative or our Customer Service Department to verify that this program is still active. You must have a verbal or written commitment from a company representative to participate in this program prior to each mailing. To get started, contact your Western States Rep or Customer Service at 800-558-0514. *In addition to the response rates, we are interested in measured results of side-by-side mailings where the only differentiation is the Tear-ifi c feature. That test will provide the ROI potential of the feature. Anecdotal or customer comments about the feature are welcome in addition to the response data. Online Ordering Our online ordering site now generates an average of over 800 orders per month. Thank you for your excellent particpation and feedback. On the Road With Western States Look for us at the PSDA (Print Services Distribution Association) 2011 Print Solutions Conference & Expo . The event is May 17–19 at Navy Pier Convention Center in Chicago. See: http://www.psda.org/?page=PSConf A TEAR-IFIC™ Direct Marketing Tool Our new Tear-ifi c envelopes increase direct mail response with an inviting, easy-to-open perforated design. This USPS approved mailing solution eliminates the need for a letter opener. Direct mail studies show that you can increase ROI if just one more order is generated from every 1,000 pieces mailed…an easy feat to achieve with Tear-ifi c envelopes! Tear-ifi c envelopes are available in #10, #10 window and a 6 x 9 booklet–just like the one used with this newsletter. A Tear-ifi c Opportunity… Get Tear-ifi c results from your next mailing for free! That’s because we’ll replace your traditional envelopes with our Tear-ifi c envelopes at no additional charge. Here are the guidelines to participate: 1. A direct mail test mailing or rollout mailing will be done using the Tear-ifi c feature. Western States will bill the envelopes at a price without this feature. 2. The results* of the mailing (i.e. response rates) will be shared with Western States shortly after your results are tabulated. This program is only available to mailers committed to measuring the results of this direct mail effort. Western States is not interested in any proprietary information such as your client’s identity. 3. Western States will use these results in “blind” testimonials that may appear on the company’s website, sales collateral, advertising messages, or social media outlets. Neither your name nor your client’s name will be used in any testimonial messaging without written permission. 4. There will be a strict limit of one free test per client, and two free tests total. 5. This program is available on a fi rst-come, Please Call or Email Us Your Comments, Questions or for Samples: Holiday Closings We will be closed for the following Holidays: Memorial Day: Monday, May 30 Independence Day: Monday, July 4 and Tuesday, July 5 Labor Day: Monday, September 5 Customers’ Corner We’re thrilled about your recent feedback and sample requests: • Many asked for the new Label Book and were excited about our new Convertible Mailers. Please tell us how you used our Convertible Mailers successfully with your customers. • Many loved the QR code example as well as the 4-color furniture and greenhouse envelope. • We’re getting lots of interest and kudos about online ordering and now average about 800 orders per month. • Interest is growing about our bank deposit coupon envelopes (coin bangtails), church offering envelopes and unique samples like Postage Meter, Ivory Job Ticket, Tyvek envelopes and placemats. • Our “Digi-Clear” window envelopes are becoming more popular—it’s an innovative product that clearly gets results. • Much interest in our FSC and SFI certifi ed envelope samples—thanks for being greener! • We’ve seen many label requests, especially for our Prime labels. Thank you! Please keep sending us your comments and suggestions and we’ll reward you with a free gift! There’s no deadline because we’re always looking for your ideas. Send them to: The “Digi-Clear™” Difference Keep more profi ts in-house with this new side seam window envelope that delivers unmatched quality for short runs on all digital four-color laser/toner-based equipment. Unlike other window envelopes that wrinkle under higher temperatures, “Digi-Clear” windows stay perfectly clear without shrinkage or distortion at the high operating temperatures of digital toner-based presses. In fact, the readability of addresses and barcodes with “Digi-Clear” is better than any existing window envelope in the marketplace. NOW available in new side seam sizes, as well as booklets and catalogs! NEW Products, NEW Stock Products Guide Our latest Stock Products Guide is hot off the presses and features 13 new products! Get your copy today, or shop online now for our newest envelope solutions. If you’re not registered to order online with us, simply call 800-558-0514 and we’ll sign you up immediately! WESTERN STATES ENVELOPE & LABEL Wisconsin Division P . O. Box 2048 Milwaukee, WI 53201-2048 262-781-5540 800-558-0514 Ohio Division P . O. Box 966 Toledo, OH 43697-0966 419-666-7480 800-835-3734 Minnesota Division Kentucky Division 980 Berwood Ave. East, Ste. 400 P .O. Box 18730 Vadnais Heights, MN 55110-5110 Erlanger, KY 41018-0730 Renee Berger, Editor Inside the Envelope & Label Western States Envelope & Label P.O. Box 2048 Milwaukee, WI 53201 e-mail: renee.berger@ westernstatesenvelope.com 651-773-8723 859-283-1300 800-366-1721 800-354-9806 4 www.westernstatesenvelope.com Come Socialize With Us
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