Dealer Communications Digital Dealer magazine November 2011 : Page 5

Competition Now Open for the Spring 2012 Digital Dealer ® Website Excellence Awards Dealer Communications , the leading multi-media information source for franchised dealers and managers, is co-sponsoring an award series – The Digital Dealer Website Excellence Awards – to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support. Excellence A W ARDS Recognition is based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC ., co-sponsor of the awards. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics and is the only company providing multi-make/model data collection, analysis, and benchmarking. Dealer Communications invites automotive dealers nationwide to enter the Spring 2012 competition for the Digital Dealer Website Excellence Awards by registering their websites at www.visicogn.com/dd. There is no entry fee and registration is quick and easy. The Digital Dealer Website Excellence Awards competition is the first of its kind and is completely objective based on statistics, not judging or voting. Going forward, the competition will be held twice annually, with the winners being announced at the spring and fall Digital Dealer Conference & Exposition. (See page DD16 for related article.) For more information about INSITE visit www.visicogn. com. Dataium is the automotive industry’s largest aggregator of online shopper behavior. By tracking billions of automotive shopping events across thousands of websites, Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking. The company supports cutting edge data collection and reporting technology; VisiCogn ® Collection Utility, VisiCogn ® Knowledge Center, VisiCogn ® INSITE, and is also known for its ASI index. For more information, visit www.dataium.com, e-mail: info@dataium.com , or call 877-896-DATA (3282). Each dealership that enters the competition will receive Dataium’s VisiCogn® INSITE application (Basic version) at NO COST for one year --a $1,200 value . Dataium will automatically analyze data from this application in order to evaluate each dealer’s website performance. DigitalDealer-magazine.com November 2011 DD 5

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