profile Intertech’s business model is based on providing turn-key solutions, believing that customers are looking for more than just molded parts – they are looking for products that are assembled, packaged, warehoused and distributed. by Dianna Brodine T his is, above all things, the story of American manufacturing. It’s a biography of an owner who believes in the resurgence of the manufacturing industry and who is eager to promote it in every sector at any time. It’s the tale of a company with employees who walk away from the plant each day believing that “I made that” is a reason to be proud. It’s an article about a man who grew up around people who made things and knew from an early age that he wanted that for his own life. This is the story of Intertech Plastics in Denver, CO. Intertech Plastics, Inc. originally was founded as Container Industries by Noel Ginsburg in 1980. “My dad was in the food manufacturing business,” Ginsburg recalled, “so from the time I was five or six, I had worked in a factory setting.” Ginsburg anticipated a career in his father’s business, but when he was in college, his dad sold the business to Kellogg. “It was the right thing for him to do,” said Ginsburg, “but it’s also why I ended up in the plastics business and not the food manufacturing business!” At around the same time, while Ginsburg was attending the University of Denver and in his junior year, a local container molding plant was preparing to close. “I did a business plan as part of an extra credit class I was taking,” he said, “and I decided it had promise.” 10 | plastics business • summer 2013
Plastics Business Summer 2013: 10
